Attrazione di frutta
Event

Meet Hectre at Fruit Attraction 2026

See how Hectre Arc automatically builds a clear, reliable profile of incoming fruit at receiving, enabling your team to make earlier, better-informed decisions across storage, production and commercial planning, before grading begins.

IFEMA Madrid, Spain

calendar_month6–8 October 2026
storefrontStand 5C17
location_onIFEMA Madrid
Hectre Arc scanning a load of apples at receiving

Why meet Hectre

Hectre developed Arc, a fruit-quality intelligence system that helps high-volume packhouses assess incoming fruit at receiving and make better storage and packing decisions earlier.

What you can see on the stand

Hectre builds fruit-quality scanning software for high-volume packhouses. Our team will run live demonstrations of in-bin scanning, sizing and colour grading, and show how the data reaches your out-turn reports and your customers.

Apples, pears, stone fruit, cherries and citrus — bring your own numbers and we will walk through what the system would report for your lines.

Want to talk about your season, your grading standards, or an export programme? Book a time below and we will hold a slot for you.

We look forward to seeing you in Madrid.

How it works

From receiving to a better decision

Catturare
01
Truck of apple bins passing beneath the Hectre Arc at receiving
Hectre Arc scans every load at receiving. Automatically.
Understand
02
Hectre batch report showing defects 2.3 percent, colour grade 4, total bins 16, sample size 3158, size distribution and colour grade range
Your team gets a clear fruit profile. In seconds.
MisurareColour gradeDifetti
Decide
03
Apple bins in cold storage
Plan storage
Apples on a packhouse grading line
Prepare the line
Fruit lots matched to orders in Hectre
Match fruit to orders
Sales manager reviewing fruit data with a buyer
Engage buyers earlier
You know more. You make the right calls. Earlier.
Valore
04
trending_down Less downtime
verified_user Lower storage risk
inventory Better match to demand
eco Less waste
Your business captures more value from every load.

Why meet Hectre at Fruit Attraction?

We will tailor the conversation and demo to your fruit categories, receiving workflow and operational priorities.

You will see:

  • checkhow Hectre captures fruit data at receiving
  • checksize and colour insights in the Hectre dashboard
  • checka preview of how defect insights can support earlier decisions
  • checkwhere Hectre fits into your existing workflow
  • checkwhich Hectre configuration is best suited to your operation
Book a meeting arrow_forward

Book a 1:1 meeting at stand 5C17

Tell us a little about your operation and we will confirm a time during the show.